first started in 2009 by Louis Lee in California. The company name stands for “Be a Sincere Newcomer”, and the term was coined so that Louis could remind himself not to forget his original intention to be an honest headphone manufacturer, despite being new to the industry.

prides itself on not only making great products, but making great fashion items as well due to its bright colors, and detachable/replaceable parts. You can mix and match different cables and earphones to create the exact look you want to achieve.

Product description

Color Your Ultimate Sound

first started in 2009 by Louis Lee in California. The company name stands for “Be a Sincere Newcomer”, and the term was coined so that Louis could remind himself not to forget his original intention to be an honest headphone manufacturer, despite being new to the industry.

It is an audio brand specializing in ‌professional in-ear monitors (IEMs)‌ and microphones‌, designed for musicians, streamers, and audio enthusiasts.

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To provide creators with clear and reliable sound accuracy, so they can focus on their craft whether they're recording in a studio or performing live.

Making great products while also excelling in fashion items via vibrant colors and replaceable parts. You can match different cables and earphones to create the exact look you want.

As a valued customer, you are our top priority. We strive to provide you with the best shopping experience by continuously enhancing product research, development and quality control and support.

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